As the weather warms up for most, it’s the perfect time to raise your club’s visibility with already qualified divers. Many will be thinking about going scuba diving again, so now’s your chance to show off just how great BSAC club diving can be!
For BSAC clubs, this is a great opportunity to increase visibility and attract new members who are already trained and keen to go diving.
Qualified divers make great club members
Already qualified divers can be a real asset to your diving club. They often:
- Join club diving quickly with minimal onboarding
- Contribute additional skills from other training backgrounds
- Add fresh enthusiasm and perspectives to club life
They often become active, engaged members quite quickly and can help strengthen your club’s volunteer capacity.
Already qualified divers may also need a little support of course, getting back into diving after any time away, or adapting to UK conditions such as colder water or drysuit use. BSAC clubs are well placed to help with this through BSAC’s Scuba Refresher sessions and local training support, helping divers regain confidence and get diving safely and comfortably.
Why already qualified divers are looking for diving clubs this summer
There is a growing interest in making the most of local UK experiences. Many qualified divers are not currently attached to a regular club or dive group. So let’s show them what they could be part of!
1. Make it clear your club welcomes qualified divers
Ensure your website and social media clearly state that qualified divers from other agencies are welcome.
A simple message such as “all qualified divers welcome” helps remove uncertainty and encourages enquiries.
2. Show what your diving club offers new members
Use posts, photos and short videos to show real club activity. Qualified divers want to see what joining your club looks like in practice.
Focus on:
- Club dives
- Training and development
- Social activity
- Trips and any expeditions
3. Make it easy for divers to join your club
If someone is interested, the next step should be simple. Have:
- Clear contact details
- Simple “how to get involved” steps
- Reducing friction increases enquiries and conversions. Have these details on your website, social media profiles and Google maps profile.
4. Encourage your members to promote the club
Your members are one of your most powerful tools for attracting new divers.
Encourage them to:
- Share club posts and videos
- Post from dives and events
- Talk about their experiences locally
- Personal recommendation is often what drives action.
5. Offer guest diving opportunities to new members
Guest diving can be an effective way to attract already qualified divers.
It allows them to experience your club before committing and helps build trust quickly.
Guest diving gives divers the chance to:
- Experience BSAC club diving first-hand
- Meet members and see club culture in action
- Understand what joining would be like
This “try before you join” approach, if needed, can be useful in turning interest into membership.
Supporting your club
We’ve created a set of short video assets you can use on your website and social channels to help promote your club locally and attract already qualified divers.
Embed the ‘Already a qualified scuba diver?’ video on your web page aimed at the already qualified divers, today!
