You’ll find your club marketing is more likely to be successful when you’ve taken time to identify what you want to do and when you want to do it. You need a plan!
Having a plan in place helps you to concentrate on maximising opportunities for increasing membership and participant numbers. You’ll find your marketing is more likely to be successful when you’ve taken time to identify what you want to do and when you want to do it.
When developing a marketing plan you need to identify the objectives that underpin your overall goals and club vision. These objectives should be ‘SMART’: Specific, Measureable, Achievable, Realistic and Timely.
A general objective from your marketing might be: 'Attract more members.'
...but a SMART objective would be: 'Increase our adult membership by 20% over the next year.'
You need to develop a plan which outlines exactly what you will do and when. Think about the different options you have for reaching these people. The Five steps to recruit new members guide will be an excellent starting point for this.
Download the Club marketing plan template to record your plan.
Don't do it alone, get fellow members involved and play to people's strengths - think of those volunteers who are social media savvy or budding journalists.
Need advice on growing your club? Please email BSAC marketing support or call us on 0151 350 6224.
